Major search engines like Google maintain their own

Major search engines like Google maintain their own algorithm to show websites in search engine result pages. Many website owners are competing for the same spot at the same time; the ranking depends on various factors. Google is having the maximum priority among all search engines and giving priority to websites on the basis of more than hundred different criteria.
Relevancy is the most important factor to get a better visibility in any search engine. Another useful trick is to update website with fresh content frequently. Search engines like new content. There are many other effective factors like contextual link building, dofollow social bookmarking etc maintained by search engines. To beat your competitor in organic search result for any particular key phrase you need to follow most of the guidelines of search engines. Following factors are very important to get better rank in all major search engines:
To get better performance of any website through organic the above mentioned points will be very effective. Most of the website owners ready to take organic services to get online traffic because it will serve result in a long run. As already mentioned that is an effective way to get better visibility, many people get listed in the first page of search engine result page by paying some amount to search engines. It is called PPC (Pay Per Click Advertisement). Google owns the biggest online advertisement network in the world. To get the first page ad position advertiser needs to pay some amount to search engine like Google, Yahoo etc.